ABOUT THE CONFERENCE

"We have to innovate. We got to come up with that breakthrough."

-   Bill Gates

"The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow."

-  Rupert Murdoch

CALLING ALL INNOVATORS, TECHNOPRENEURS AND VISIONARY BUSINESS PEOPLE! WE’VE GOT RM150,000 FOR YOUR IDEAS!

Welcome to the SOTA International Conference 2009: Tech Summit –the hotbed of innovation for the world’s largest industry. Travel, tourism and hospitality is the world’s largest industry, responsible for 8% of global employment, 9% of invested capital and 10% of global GDP. Millions of citizens will leave their borders for the first time this year; global travel revenues amounted to USD7.9 trillion in 2008 alone (WTTC).

The marketplace is enormously fragmented because of the terrestrial nature of travel itself. Companies and infrastructure are required to be located all over the world, one destination at a time. However, the travel researching, planning, sharing and purchasing process is wholly digital, which is why travel is an e-commerce category killer. Technology-based innovation that improves customer travel planning experiences are therefore enormously important to the overall industry.

TRAVEL + INNOVATION + TECHNOLOGY + FUTURE = SOTA

The SOTA International Conference 2009: Tech Summit represents the next big wave of innovation in the travel industry and the ensuing impact on your business. This inaugural meeting will give you a glimpse of the future of travel technology innovation - the Standard Online Tourism Architecture (SOTA). And more importantly, it will feature how YOU can build your innovative ideas on this platform AND get PAID to do that!

If you have a burning innovative idea that would be the "Next Big Thing", then you don't want to miss the SOTA International Conference 2009: Tech Summit ! This summit is open to keen technoprenuers, programmers, innovators, technical specialist regardless of regardless of organizational size, age, sector or location.

In this event's inaugural year, you will:

• capture the vision of SOTA for the global travel industry
• attain an overall understanding of where the travel industry is heading
• learn how to get RM150,000 seed funding for your online travel idea on SOTA!
• network and connect with both local and international participants from across the travel industry - from hoteliers and travel agents to event owners, tour operators and MICE

So hurry as invitations are only limited to the first 200 registrations! Also, register online and stand a chance to win a brand new iPhone 3G worth over RM3000!

The SOTA International Conference 2009: Tech Summit will be the centre of value creation and market growth and it is the ultimate travel-tech conference which you won't want to miss out on!